Larry C. Johnson – The Eight Principles of Sustainable Fundraising (2011)

Larry C. Johnson: The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

Fundraising is about people; not about money.

Whether you’re a novice volunteer, board member or professional fundraiser, you face the daunting challenge of meeting fundraising goals and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization’s growth. So how do you raise money to expand your organization?

This book is for anyone whose initial reaction when confronted with the task of raising money for their charitable passion is a mixture of anxiety and bewilderment. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that help reshape their fundraising approach and processes. Eight Principles empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization.

Using real-life case studies from the author’s extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.

By applying theses Eight Principles, nonprofits can make real changes now that will permanently affect their fundraising futures to ensure success in the long term.
Principle 1: Donors are the drivers.
Principle 2: Begin at the beginning.
Principle 3: Leadership leads.
Principle 4: Learn and plan.
Principle 5: Work from the inside out.
Principle 6: Divide and grow.
Principle 7: Renew and refresh.
Principle 8: Invest, integrate, and evaluate.

Reviews: “As we all know but often forget, transformational fundraising is about building a renewable base of supporters. Follow Johnson’s Eight Principles and you will experience enhanced success in your fundraising. You will also enjoy reading the book.”
–Dr. Lee G. Royce, board member, National Association of Independent Colleges and Universities; president, Mississippi College.

“Johnson provides on target, practical and proven insights into both the art and science of fundraising. Every nonprofit board member and executive should read this book to get excited about cause driven, storytelling fundraising.”
–Jim Everett, CEO, Treasure Valley YMCA

“I think any development professional who wants to involve their Board in the fundraising process should read each chapter of this book twice, then ask every member of their Board to read each chapter twice. “
–Stuart B. Weiser, CFRE, VP of development, marketing & communications, Idaho Youth Ranch

“The Eight Principles of Sustainable Fundraising uncovers common fundraising missteps and illuminates the actions that lead to the heart of giving. Larry’s a true gem in the world of philanthropy.”
–Jennifer Deroin, branch president, VP, Intermountain Community Bank

“As a member of several nonprofit boards, being an effective fundraiser is my biggest challenge. Johnson provides simple, pointed, hard-hitting advice that has taken my fundraising to a whole new level…and made my job easier!”
–Chris C. Taylor, CEO, Fisher’s Document Systems

“This book is an easy to understand and strategic guide to the basic principles of successful fundraising and donor cultivation If the principles become standard practices, it will not matter the size of the nonprofit organization fundraising objectives will be achieved. The focus will shift from programs and events to the power of relationships and partnerships.”
–Barb Bowman, VP ministry advancements, Mission Aviation Fellowship

“The Eight Principles of Sustainable Fundraising makes a convincing case for engaging donors as the key to fundraising success. Eight Principles uses scenario thinking to ask readers to assess their giving habits as donor. This approach makes the book enjoyable and builds the confidence of those new to the profession. If you think the best way to raise $10,000 is to ask 100 people for $100 or your focus is on ratings from Guide Star and Charity Navigator, think again. Read The Eight Principles of Sustainable Fundraising!”
–M. Starita Boyce Ansari, PhD, MSBphilanthropy Advisors, LLC

About the Author: Larry C. Johnson, CFRE, has twenty-four years of direct involvement with charitable fund development and nonprofit management, with fourteen of those years at the senior executive level. Passionate in helping nonprofits achieve the highest levels of sustainable funding, Larry has enabled a number of fund development and institutional advancement programs move to the next level of excellence. Larry is a nationally recognized consultant, frequent speaker and trainer. He has been recognized as one of the Top 30 Most Effective Fundraising Consultants in the USA by The Giving Show, the most listened-to radio program in the philanthropic sector. Larry was named Outstanding Development Executive in 2010 by the Association of Fundraising Professionals. A graduate of both Vanderbilt and Yale Universities, Larry s career began in Fortune 100 program management before moving into charitable fundraising with Ketchum, Inc., as fundraising counsel. Larry subsequently served as chief advancement officer for four colleges and universities before founding M.E. Grace in 2007 with a mission to help nonprofits appreciate their true fundraising potential and show them how to achieve it. As a consultant, Larry has worked with the staff, volunteers and boards of hundreds nonprofits in education, the arts, youth, community service, health care and faith-based organizations. A long-time advocate of sustainable philanthropy as an essential component of a healthy and stable society, Larry holds the Certified Fundraising Executive (CFRE) distinction. He is a member of the Association of Fundraising Professionals (AFP), the Partnership for Philanthropic Planning and BoardSource, as well as serves on the board of the Southwest Idaho Planned Giving Council. Larry lives near Boise, Idaho.

Format: EPUB
Length: 176 pages
Published: 2011 by Aloha Publishing
ISBN: 1612060668